Sarna Goldenberg is a marketing leader passionate about purpose-driven storytelling, community engagement, and mental health advocacy. A lifelong dog lover, she serves as Director of Marketing & Communications at Paws for Patrick, where she leads brand strategy and communications to support the organization’s mission of improving the mental health of young people through the comfort and connection of animals.

Before joining Paws for Patrick, Sarna served as Director of Marketing & Communications at Bernie’s Book Bank, where she developed compelling donor, volunteer, and media engagement campaigns and launched strategic partnerships. She led the organization to break a Guinness world record for the largest book pyramid, and helped grow the non-profit to reach their goal of 3 million free books distributed annually. Earlier in her career, Sarna held senior marketing roles at Performics, a Publicis Groupe agency, as well as co-founded a virtual advice platform that received national media recognition.

Sarna holds an MS in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts from Union College. She lives in the Chicago area with her husband, two children, and their aspiring therapy dog, Sadie. Outside of work, she is a Mahjong instructor, hockey fan, bookworm, and dedicated volunteer.